For the individual research of the project, I will compile all my progressive research into this post. I have decided to compare Children Cancer Foundation(CCF) with Believe In Tomorrow Children’s Foundation. Both are non-profitable organization that help poor and sick children. CCF is establish in SIngapore during 1992. Its aim in creating the organization is simple, help children who have cancer and their families and support them as much as they can, making their life less stress/troublesome/hardship. How?? By helping them through enhancing their emotional, social and medical well-being. It has been 18 years since they began. In order to be well known organization, CCF needs to raise awareness with the public. In my opinion, the best and fastest way to promote and raise CCF’s awareness is through new social media tools. Examples are Facebook, Twitter, Youtube and many more. Currently, since CCF is still not well known, their website is not up-to-date, not using 2.0 media tools and lack in using social media tools.

First and foremost, CCF should raise awareness by using Facebook. WHY?? Well, Facebook is the most well known social media and a free social networking whereby CCF can advertise and raise awareness for their organisation. Facebook features can help CCF to raise awareness. In addition, Facebook is user friendly, meaning it is easy to use. Photos, videos can be posted in Facebook. CCf can use this to show other users about their organisation. Events(a feature in facebook) can help CCF to tell other Facebook users to check and know any upcoming events that CCF is going to held. Comments by other users will help CCF to improve and be a better organisation. Comparing Facebook with advertisements, using Facebook is a much faster, cheaper and efficient way to raise awareness. Why? In order to make an advertisement, it will take time and money for it to be advertise in TV. Not only that, to those who are interested and wants to see CCF’s advertisement, they won’t know when CCF’s advertisement will be shown. Nowadays, more people are watching movies, videos online. Therefore, advertising online will be a greater advantage as compared to TC advertisements.

Next, Twitter can also help CCF to raise awareness. What is Twitter and why? Twitter is also a free social networking. In addition, Twitter is also a microblogging service whereby users can send or read messages/information which is known as Tweet. With an increase in the amount of people using Twitter, since it is fast,easy and efficient, raising awareness with Twitter will be an advantage for CCF. Twitter is best use for event information or maybe changes made to an event where simply you can just write the time changed or the location changed. As compared to sms/emails, Twitter would be a better choice to raise awareness. Why? Nowadays, sms can be very expensive and hard to track while emails can be time consuming just to open an email, not mentioning replying to it. Therefore, Twitter is definitely a better choice in order for CCF to raise awareness.

Lastly, Youtube. Youtube is the largest online video community whereby anyone can upload a video and be viewed by people all over the world. CCF should use youtube to raise its awareness as it is a better choice than tv advertisements. CCF can create a channel to post all their videos and update it from there. People who have subscribe to CCF’s channel will be notified everytime CCF updates their channel. Also, any updates made by CCF can also be known at the homepage of youtube. A comment section is also available which allows people to comment on the videos, providing feedback. CCF can also track whether they have raise awareness by seeing the number of views. The higher it is, the better CCF’s awareness is.

With the use of social media tools, Believe In Tomorrow Children’s Foundation have done a wonderful job in creating awareness and still raising its awareness by using social media tools. CCF should use social media tools to be a better organisation. Raising its awareness and constantly updating on what they do will not only attract more people but prevent loss of volunteers. Using social media tools is faster, cheaper and more efficient. With the growing use of Internet, CCF should take advantage of the situation and work towards a better organisation. Experts can teach employees how to maintain the social media tools and preventing harsh comments made by the people.

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