Starlight – Facebook

Starlight children foundation is an organisation which helps children who is diagnosed with serious illness and help improve their quality of life. How?? The organisation helps cope with the pain, fear of the children through entertainment, education, and family activities to help them. With new social media, they can advertise all their events, latest news, help wanted etc through Twitter, Facebook, blogs etc. But the network that I will be focusing on is Facebook. Facebook is a free social networking whereby people can advertise and raise awareness of their organisation. In addition, the organisation can track whether their advertisement have attract “customers” through comments/number of users/views.  Facebook can also linked/post videos which will help in advertising their organisation.  Applications such as games or quiz can also help in raising awareness for Facebook users. Also, photos can also be posted in Facebook to show what they have done in events or show what situation they are in if they need help from the public. Besides that, Facebook also allow donations to be made. For those who have become “friends” with a certain organisation, Starlight in this case, is known as fans. In summary, Facebook has the whole package to promote and raise awareness for any organisation. As for the Facebook account that Starlight has, there are 2437 fans.  Information posted on Facebook is also up-to-date as the most recent post by them is 11hours ago. They also linked to other Starlight websites from the Facebook account. Events that Starlight is going to host are posted and updated in Facebook and can allow Facebook users to tell Starlight whether or not they want to attend the event. These shows how affective they are in promoting their websites and how they manage to use a social media network to spread their information.

I think Facebook is a better choice in promoting Starlight instead of using advertisements. Why?? First and foremost, using advertisements required money which can be expensive. It will be better if the money is used to help the children. Secondly, making the advertisements will be time consuming and if there are any updates, they will need to make new advertisements which are troublesome. Hence, using Facebook will be advantage to them.

In comparison to Starlight’s use of Facebook and Children Cancer Foundation (CCF), CCF can use Facebook to create and raise awareness because they have not use Facebook. In using Facebook, they can definitely raise awareness because Facebook is used by millions of people. They can first target their audience and focus their events for them to take part. Fans of CCF can read about the events in detail and can decide whether they want to take part or not. Also they can update easily when using Facebook and fans can easily view them. Also, if there is any upcoming event, fans can easily know as they will be automatically reminded.  Donations can also be made through Facebook. Those facebook users who are not fans can also view and do what fans can do. Hence, there would be more attention for Children Cancer foundation.

http://www.facebook.com/StarlightChildrensFoundation

http://www.starlight.org/

Advertisement